Strategy. Finances. Mindset.

I Help Sensitive Women Start a Standout Business and Become Financially Independent.

Be a solopreneur and work on your terms (doing what you love), so you can spend more time with those you care about.

What's Your Current SOS?

You are Lost and Overwhelmed

Don't waste your precious time faffing about. Get a strong strategy so you know exactly what you are doing from day one!

The Money and Back Office is Doing Your Head In

While you love what you do, we need to make sure you are making a profit. Learn more about business finances and how to stay sweet with the tax man!

You Aren't Sure You Can Do This

Starting a business is one of the most difficult things you will ever do. You need a strong mindset to get you through the days you want to throw it all out the window!

Does the End of Financial Year Make You Feel Nervous

(and a Little Bit Sick)?

Join my email tribe of startup standout sisters and get this 48 page Ultimate End of Financial Year Success Guide free, as a thank you gift!

We go through all the steps you need, as an Aussie sole trader, to successfully close your books and lodge your taxes this year.

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Hey There, I'm Beth!

I'm the heart of Standout Startup.

I believe everyone (especially us women) should have the opportunity to be financially independent. I also believe starting a business is the best way to do this.

After nearly 20 years of working with entrepreneurs, one thing that still excites me, is the potential a new sparkly business brings. It's so thrilling to take the step and start your own thing, and share what you love to do, with the world!

As a single mum and entrepreneur, I completely understand the juggling act it takes to run a business while still prioritising family life.

I've walked the path you're on.

I spent 6 years studying commerce at uni, worked in my bookkeeping business, all while teaching on the side.

With a young child, and without going insane (??).

I completely get it.

I feel I can help women like you, because I understand what your life is like!

My mission?

To equip you with practical tools and heartfelt advice you need to succeed, and support, and encourage you on the days you want to quit.

I really want to help you succeed, as I know how challenging running a small business is, especially as a sensitive person.

Let me know if there's anything at all I can do to make your business life easier.

Beth x

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